Solomon, published by Pearson Education © 2017. Authorized adaptation from the United States edition, entitled Consumer Behavior: Buying, Having, and Being, 12th edition, ISBN 978-0-13-412993-8, by Michael R. Solomon to be identified as the author of this work have been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: © Pearson Education Limited 2018 The rights of Michael R.
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Vikram Kumar Senior Manufacturing Controller, Production, Global Edition: Trudy Kimber Operations Specialist: Carol Melville Creative Director: Blair Brown Art Director: Janet Slowik Cover Image: © Lukasz Janyst/Shutterstock Vice President, Director of Digital Strategy and Assessment: Paul Gentile Manager of Learning Applications: Paul DeLuca Digital Editor: Brian Surette Director, Digital Studio: Sacha Laustsen Digital Studio Manager: Diane Lombardo Digital Studio Project Manager: Monique Lawrence Digital Studio Project Manager: Alana Coles Digital Studio Project Manager: Robin Lazrus Full-Service Project Management and Composition: Integra Software Services Pvt. Manager, Media Production, Global Edition: M. Collins Team Lead, Project Management: Jeff Holcomb Project Manager: Becca Groves Project Manager, Global Edition: Sudipto Roy Associate Acquisitions Editor, Global Edition: Ishita Sinha Senior Project Editor, Global Edition: Daniel Luiz Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Editorial Assistant: Eric Santucci Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products: Jeanette Koskinas Senior Product Marketing Manager: Alison Haskins Executive Field Marketing Manager: Adam Goldstein Field Marketing Manager: Lenny Ann Raper Product Marketing Assistant: Jessica Quazza Team Lead, Program Management: Ashley Santora Program Manager: Jennifer M. Solomon Saint Joseph’s Universityīoston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Ĭonsumer Behavior Buying, Having, and Being Twelfth Edition Global Edition Additional Features – Included with the MyLab are a powerful homework and test manager, robust gradebook tracking, Reporting Dashboard, comprehensive online course content, and easily scalable and shareable content.Writing Space can also check students’ work for improper citation or plagiarism by comparing it against the world’s most accurate text comparison database available from Turnitin. A single location to develop and assess concept mastery and critical thinking, the Writing Space offers automatic graded, assisted graded, and create your own writing assignments, allowing you to exchange personalized feedback with students quickly and easily. Writing Space – UPDATED with new commenting tabs, new prompts, and a new tool for students called Pearson Writer.Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery. Dynamic Study Modules (DSMs) – UPDATED with additional questions.Learning Catalytics – A “bring your own device” student engagement, assessment, and classroom intelligence system helps instructors analyze students’ critical-thinking skills during lecture.Quizzes then assess students’ comprehension of the concepts covered in each video. Engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class. Video exercises – UPDATED with new exercises.Upon completion students receive a grade, as well as a detailed report of the choices and the associated consequences of those decisions. Place your students in the role of a key decision-maker! Simulations branch based on the decisions students make, providing a variation of scenario paths. Decision-making simulations – NEW and improved feedback for students.NEW! VIDEO LIBRARY – Robust video library with over 100 new book-specific videos that include easy-to-assign assessments, the ability for instructors to add YouTube or other sources, the ability for students to upload video submissions, and the ability for polling and teamwork.MyLab Marketing: Improves Student Engagement Before, During, and After Class BREAKTHROUGH To better results Internal influences on consumer behavior -Īttitudes and persuasive communications -Ĭonsumers in their social and cultural settings. Content: Foundations of consumer behaviorBuying, having, and being : an introduction to consumer behavior.
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